
When to configure an ERP and when to build around it
The choice between configuring a product, extending it and building around it is settled by which decision an organisation can still live with in five years.
Read the essay01Insights
We are a new firm, and we do not publish case studies until a client has approved one. Until then, these essays are the evidence of how we think: positions on the systems that run an organisation, and on the AI now being asked to sit inside them, taken from the questions that recur when work is scoped in the Kingdom, and revised when the work teaches us otherwise.

Positions on the systems we build.
02The essays

The choice between configuring a product, extending it and building around it is settled by which decision an organisation can still live with in five years.
Read the essayBylined by the firm until an author signs off on a piece. Published in Arabic and English, because technical writing in Arabic is scarce on enterprise systems as well as on AI, and the local capability Vision 2030 calls for includes being able to argue these questions in the Kingdom’s own language.
Data residency is a property of everywhere an AI system puts data, from the retrieval index to logs, backups and weights; the server address settles only one.
Read the essayAI readiness is a set of preconditions in data, systems, people and governance, and an assessment is worth paying for only if it may report which are missing.
Read the essayAn agent holds state, chooses its next action and acts in your systems with permissions; most automation requests are a fixed workflow a script serves better.
Read the essay03Start here
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